PacSun Looks to Digital Fashion and the Metaverse for Its Latest Winter Arrivals

PacSun is rethinking how Gen Z consumers shop. The youth retailer is continuing to embrace VR, AR, 3D and interactive opportunities to engage with fashion and self-expression in the metaverse. Taking cues from Web3's style-obsessed trendsetter Miquela, PacSun has also tapped IRL TikTok creators Brooke Monk and Mathieu Simoneau to enter the ever-expanding and immersive world of PacVerse. The digital destination renders a futuristic airport, an upside-down universe and an icy, winter-themed wonder...